Branded!: How Retailers Engage Consumers with Social Media and Mobility (Wiley and SAS Business Series)
Branded!: How Retailers Engage Consumers with Social Media and Mobility (Wiley and SAS Business Series) by Bernie Brennan and Lori Schafer
- Binding:
- Hardcover
- Number of Pages:
- 288
- ISBN:
- 9780470768679
- Product Group:
- book
- Publisher:
- John Wiley & Sons
- Publication Date:
- Nov. 2, 2010
- BooksForGeeks.com ID:
- 5608
Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies. Market-leading retailers are engaging technology-savvy customers though social media and mobility.