ABOUT THE BOOK

Now that you've created your product, you'll be rich, right?

Not exactly. Just putting your application into the Android store isn't enough- you need to proactively market your app and make it stand out from the thousands of other apps that have similar functions to yours.

Marketing your Android application is not a simple task. There are a thousand different strategies out there to stand out from the pack, and you need to be able to combine them simply and effectively in order to make your application the next top seller in the Android Store.

My name is Eddie Kim, and I created Car Locator, an application for the Android platform which has earned over $100,000 in application sales. There are many similar applications out there, and the concept behind the app is very simple, but I have the highest ranked app and the most sales of any of the versions that exist in the store. Let me tell you exactly why my app sells better than other, similar apps, and how you can achieve the same results.

When you buy 'How To Market Your Android App', you're getting our commitment to a lifetime of free updates and even more insights into the world of app marketing.


ABOUT THE AUTHOR

Eddie Kim is an independent Android developer, responsible for hit applications like Car Locator, Smarter Alarm, Copy Paste It, and Screenshot It. His applications have won numerous accolades and over $100,000 in prize money. He's been featured in numerous publications, including Wired Magazine, Techcrunch, and Capital. Today, he sells over $180,000/year in Android apps. He is also the cofounder of PicWing.com, an innovative subscription photo printing service. Before getting into Android development, Edward Kim graduated from Stanford University in 2005.


WHAT READERS ARE SAYING...

"My app sat for two months in the Android store with only a few hundred sales, even though it was the best performing one on the market. Eddie's marketing strategies helped increase my sales over tenfold. I'm now using that money to finance the development of even more apps- and when I finish them, I'll use this book to optimize how I market them. It's a shortcut to building a healthy software company."
- Developer of an Android Music Editing App

"I'm a hardcore dev, not Billy Mays. Coding is second nature to me, but sales, marketing and advertisement are uncharted waters. Thanks to Eddie Kim's tips and tricks I learned how to market and sell my app. This is a straightforward, no frills guide with guerilla tactics to sell your app written by a fellow dev. A MUST READ for any Android dev. Don't waste your time, this is the Bible for Android Marketing!"
- Senior Mobile Dev


CHAPTER OUTLINE

CHAPTER 1: ADVERTISING
? Getting featured on Android Market and other top sellers lists
? Get the most from forums and social media
? Avoiding losing money on paid ads

CHAPTER 2: ANDROID APPS
? Learn Java and start writing your app
? Real world orientation and online reading
? Making use of open source Google apps

CHAPTER 3: DEVELOPMENT
? Finding an application need and filling it
? The most lucrative types of app
? Techniques and coding strategies for avoiding piracy
? 3 major development mistakes to avoid at all costs

CHAPTER 4: IPHONE
? Translating your app onto other operating systems
? Navigating the iTunes app store
? Benefits of iPhone programming versus Android

CHAPTER 5: LAUNCH
? Coding using hdi to increase your market
? Translating strings.xml files for foreign buyers
? Increasing customer ratings and debugging
? How to make frequent and meaningful updates

CHAPTER 6: MARKETING
? Maximizing your use of alternate markets
? Using blogs and forums to increase your market ranking
? 6 major market hacks for increasing ap