Mobile Advertising: Supercharge Your Brand in the Exploding Wireless Market
Mobile Advertising: Supercharge Your Brand in the Exploding Wireless Market by Chetan Sharma, Joe Herzog and Victor Melfi
- Binding:
- Hardcover
- Number of Pages:
- 404
- ISBN:
- 0470185988
- Product Group:
- book
- Publisher:
- John Wiley & Sons
- Publication Date:
- April 11, 2008
- BooksForGeeks.com ID:
- 3369
A practical guide to the emerging mobile advertising market, Mobile Advertising covers all the major topics in this emerging multibillion-dollar industry. This is a complete how-to guide for anyone who wants to understand and take advantage of this hot new advertising medium.
Reviews for Mobile Advertising: Supercharge Your Brand in the Exploding Wireless Market
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Excellent comprehensive book about advertising on mobile
Rated out of 5 stars, May 12th, 2008
This book is exceptionally well researched and written, covering comprehensively the full spectrum of mobile advertising, from the pioneer markets such as Finland and Sweden, to the backwards markets of mobile telecoms such as the USA to the cutting edge markets such as South Korea and Japan, to markets in developing countries such as India. The content is totally up-to-date, including the brand new mobile ads based UK operator Blyk. The authors have interviewed numerous industry thought-leaders for the book, include 16 case studies and even short essays by 13 executives from major players. The book is very well balanced covering the advertising and media angles as well as the mobile telecoms side. It is also a robust and realistic treatment of the current state of the industry, not pulling punches, and admitting to lots of issues that need to be resolved. A thoroughly useful, practical and insightful book that I can recommend to anyone interested in mobile advertising.
Tomi T Ahonen
Author of 5 books in mobile
Lecturing at Oxford University short courses on mobile
Hong Kong