Reviews for Mobile as 7th of the Mass Media: Cellphone, Cameraphone, IPhone, Smartphone

1. Mini Encyclopedia on Impact of Mobile

   Rated 5 out of 5 stars, January 12th, 2009

   Tomi is an evangelist for the mobile industry. His latest book is a mini encyclopaedia covering a great breadth of topics in lucid manner. Each chapter of the book is supported with valuable data, charts, case studies and in-depth analysis. Book is an easy read and as Tomi rightly says towards the end of the book 'It has awakened an appetite to this opportunity". Highly recommend.

2. Excellent coverage of Mobile's impact on the Media industry

   Rated 5 out of 5 stars, December 12th, 2008

   Tomi is a great spokesperson for the mobile industry and this book reflects that. Building his case step-by-step, he puts forth the case for mobile as a compelling mass media channel detailing the evolution of media itself and how mobile differs, enhances, and excels. For folks looking to become familiar with the intricacies, it is a brilliant primer. For people already in the industry, it has stats and case studies that one can learn from. Highly recommended.
   
   Chetan Sharma