"PR is about managing the flow of information between you (or your business) and the public. That's all there is to it. These days, the flow is not one-way. You ping and stuff comes back. Some people are handling this two-way information flow better than others." - Alan Stevens. Ping is not about social media (Facebook, LinkedIn, Twitter). Ping is not about traditional media (TV, radio and print). Ping is about both. In this hands-on manual, 25-year media veteran and coach, Alan Stevens shows you how to combine a powerful core message with an integrated publicity campaign and 'ping' your audience to raise your profile and profits. Whether you want to promote yourself or your business this book will show you how you can do it at very little cost and engage with an audience larger than you ever thought possible. The rules of the PR game are here in this book. Read them carefully and heed them well. If you understand and apply them, your business will soar. None of these tips are difficult to learn or costly to implement.