Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships
Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships by Eric Schwartzman and Paul Gillin
- Binding:
- Hardcover
- Number of Pages:
- 250
- ISBN:
- 9780470639337
- Product Group:
- book
- Publisher:
- John Wiley & Sons
- Publication Date:
- Feb. 8, 2011
- BooksForGeeks.com ID:
- 4195
The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical.