Social Media Metrics: How to Measure and Optimize Your Marketing Investment (New Rules Social Media Series)
Social Media Metrics: How to Measure and Optimize Your Marketing Investment (New Rules Social Media Series) by Jim Sterne
- Binding:
- Hardcover
- Number of Pages:
- 272
- ISBN:
- 0470583789
- Product Group:
- book
- Publisher:
- John Wiley & Sons
- Publication Date:
- April 16, 2010
- BooksForGeeks.com ID:
- 4188
The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix.