The Business of Software: What Every Manager, Programmer and Entrepreneur Must Know to Succeed in Good Times and Bad
The Business of Software: What Every Manager, Programmer and Entrepreneur Must Know to Succeed in Good Times and Bad by Michael A. Cusumano
- Binding:
- Hardcover
- Number of Pages:
- 352
- ISBN:
- 9780743215800
- Product Group:
- book
- Publisher:
- Simon & Schuster Ltd
- Publication Date:
- May 17, 2004
- BooksForGeeks.com ID:
- 5270
Cusumano links issues of strategy and organization with those of managing technology. He argues that the way to success in the software business lies in choosing a business model that will capitalize on the good times and survive the bad.