The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers
The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers by Ray Poynter
- Binding:
- Hardcover
- Number of Pages:
- 462
- ISBN:
- 0470710403
- Product Group:
- book
- Publisher:
- John Wiley & Sons
- Publication Date:
- Aug. 13, 2010
- BooksForGeeks.com ID:
- 5545
Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field.