The Social Media Management Handbook: Everything You Need to Know to Get Social Media Working in Your Business
The Social Media Management Handbook: Everything You Need to Know to Get Social Media Working in Your Business by Catherine Zhou, Nick Smith and Robert Wollan
- Binding:
- Hardcover
- Number of Pages:
- 328
- ISBN:
- 0470651245
- Product Group:
- book
- Publisher:
- John Wiley & Sons
- Publication Date:
- Jan. 25, 2011
- BooksForGeeks.com ID:
- 5528
A comprehensive guide to managing social media efforts internally within organizations. Social media is extremely difficult to implement and manage on an organization-wide basis because it's so new and organizations lack the expertise, and tools to evolve it.