Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation by Calvin Jones and Damian Ryan
- Binding:
- Hardcover
- Number of Pages:
- 304
- ISBN:
- 0749453893
- Product Group:
- book
- Publisher:
- Kogan Page
- Publication Date:
- Dec. 3, 2008
- BooksForGeeks.com ID:
- 4208
Shows you how to harness the power of digital media and use it to achieve the utmost success for your business. This book explores such areas as search marketing, affiliate marketing, e-mail marketing, creative online executions, and digital marketing strategies.