Data shows that web video viewers are more engaged and attentive to the programs they are watching. Nielsen thinks that this is probably caused by the viewing environment and the oft-required active mouse-clicking to initiate and continue content.

After all these years, online video is still a relative novelty compared to traditional forms of media. As such, people's interest in online videos is still very high.

Video ads online are less intrusive and users have the ability to skip ads whenever they want.

Although the Nielsen study mentioned above is focused on online video ads, it provides us with a good idea of what online videos can do for your marketing campaigns.

Online video, if used wisely, can be one of the most powerful tools an online marketer can use. As a matter of fact, there is no good reason for any marketer to not incorporate online video in his/her marketing effort. This book will show you everything you need to know about Video SEO.
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