WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace

WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace by Don Tapscott, Mike Dover and Sean Moffitt

Binding:: Hardcover
Number of Pages:: 336
ISBN:: 9780071749275
Product Group:: book
Publisher:: McGraw-Hill Professional
Publication Date:: Jan. 1, 2011
BooksForGeeks.com ID:: 8660

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Advice and how-tos for using customer-driven media and interaction to build, expand, or revive brands.

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